The Culture Trip (Dec 2017)

“IAMKILOGRAM is a Berlin-based independent fashion label that was founded in 2017 by Margot B, the artistic director. The first avant-garde streetwear collection was launched in October 2017 via the label’s online shop iamkilogram.com.

Creativity and uniqueness are at the core of IAMKILOGRAM’s ethos. ‘We design outfits from vintage sports jerseys and fabric scarfs; thus, we offer outfits that can not be reproduced: unique outfits for unique people,’ says Margot. The company is run entirely out of Berlin, with concept, creation and production all taking place at the Berlin studio and the raw materials being sourced from Berlin merchants.

The city is also a source of inspiration for the brand. ‘Nightlife is really important in Berlin. It makes the city unique and unrivalled. It inspires us. We create clothes that do not go unnoticed, even in the best Berliner afterparties,’ says Margot. However, they move past the all-black Berlin uniform, fearlessly injecting colour into their designs. ‘We are fighting the city’s greyness with colourful and wayward outfits.’ ”

Culture Trip – Dec 2017

https://theculturetrip.com/europe/germany/articles/edgy-style-tips-we-could-all-take-from-berliners/

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